请在第__(55)__处填上正确答案。

【名词&注释】

统计学(significant)、不信任(distrust)、工作者(workers)、欧洲人(feringhee)、公众形象(public image)、改变方式(method to change)、存在着(there are)

[单选题]请在第__(55)__处填上正确答案。

根据材料，完成下面的题目。Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by the firm, usually in the51of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually.52outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. Thisorganizational placement can be a 53 because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the54. Although the basic purpose of public relations is to provide positive influence55 the public image, this influence generally maybe less than 56 provided by the other components of the public image mix. Publicity nay be in the form of news releases that have57overtones for the company initiate by the public relations department. Publicity on the other 58 should not be divorced from the marketing department,as it can 59 a useful adjunct( 辅助 ) to the regular advertising. 60 , not all publicity is initiated by the firm; some can 61from an unfavorable press as a reaction to certain actions or lack of 62that are controversial or even downright ill-advertised.The 63we wish to emphasize is that a firm is deluding( 自欺 ) itself if it thinks its public relations function,whether within the company or an outside firm, can take 64 of public image and opportunities. Many of these have to do with the way the 65 does business, such as its product quality, the servicing and handling of complaints, etc.请在第__(51)__处填上正确答案。

A. in
B. for
C. on
D. at

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[单选题]The study suggests that it is more difficult to respond what to get rid of.

根据材料，完成下面的题目。Kicking the Habit       What is a bad habit? The most definition is that it is something that we do regularly, almost without thinking about it. and which has some sort of negative consequence. This consequence could affect those around us, or it could affect us personally. Those who deny having bad habits are probably lying. Bad habits are part of what makes us human.       Many early habits, like sucking out thumb, are broken when we are very young. We are either told to stop doing it by our parents, or we consciously or subconsciously observe that others do not have the same habit, and we gradually grow out of it. It is when we intentionally or unintentionally pick up new habits in our later childhood or early adulthood that it becomes a problem. Unless we can break that habit early on, it becomes a part of our life, and becomes "programmed" into our brain.       A recent study of human memory suggests that no matter how hard we try to change out habits, it is the old ways that tend to win, especially in situations where we are rushed, stressed or overworked. Habits that we thought we had got rid of can suddenly come back. During the study program, the researchers showed a group of volunteers several pictures, and gave them words to associate with them. They then showed the volunteers the same picture again, and gave them new words to associate with them.       A few days later, the volunteers were given a test. The researchers showed them the pictures, and told them to respond with one of the words they had been given for each one. It came as no surprise that their answers were split between the first set of words and second. Two weeks later, they were given the same test again. This time, most of them only gave the first set of words. They appeared to have completely forgotten the second set.The study confirms that the responses we learn first are those that remain strongest over time. We may try to change out ways, but after a while, the response that comes to mind first is usually the first one we learned. The more that response is used, the more automatic it becomes and the harder it becomes to respond in any other way.       The study therefore suggests that over time, our bad habits also become automatic, learned behavior. This is not good news for people who pick up bad habits early in life and now want tochange or break them. Even when we try to put new, good intentions into practice, those previous learned habits remain stronger in more automatic, unconscious forms of memory.Boys usually develop bad habits when they are very young.

A. Right 
B. Wrong 
C. Not mentioned

[单选题]根据以下材料回答{TSE}题：Age DiscriminationBy the year 2000 nearly half the workforce in Europe are over 40 and yet throughout Europe there is a deep ambivalence ( 犹豫 )-if not outright suspicion-towards the capabilities of older workers.Those over the age of 40 generally take longer to find new employment, but European governments have done little to protect their employment rights. Only Germany, with incentives to business to encourage the employment of older people, and France, with the introduction of legislation making it illegal to use age barriers in recruitment-or to make employees redundant because of their age done anything substantive to combat age discrimination.Yet even in these two countries, there has been no noticeable improvement in the lot of the older workers; indeed, in France, job advertisements flout ( 轻视，反对 ) the law openly by asking for applicants of a certain age. So, should France and Germany be tightening up their laws and should the rest of Europe follow suit?Bill Robbins, a careers consultant said, "Legislation against age discrimination has been in existence for well over ten year in the U.S. and Canada, but has had no effect. Employers will always be able to find some reasons for turning down an older applicant without appearing to break the law."Ironically, it was governments which played a leading role in hardening business culture against older workers in the first place. In the late 1970s, many European countries were extremely concerned about the levels of youth unemployment, and France, Germany and Belgium even initiated incentive schemes for businesses to encourage older employees to take early retirement provided that younger trainees were taken on in their place. As more and more employees took early retirement, often willingly, a new, youth-oriented culture permeated business throughout most of Europe-even in those countries that had taken no active measures to promote it.Demographic ( 人口统计学的 ) trends mean that governments are now anxious to slow down the policy of early retirement as they realize that they simply do not have the funds to meet their pension promises. But reversing business attitudes is no easy matter. Dianah Worman a policy adviser said, "There is a widely held belief that older people are less, adaptable and trainable. This is just not true: research has shown that differences in capability are as wide within age groups as they are between them."{TS}Which of the following words can best describe the European attitude to older workers?

A. Dislike.
B. Disapproval.
C. Distrust.
D. Disappointment.

[单选题]According to the author，which of the following most interested the researchers?

根据以下资料，回答下面的题目。 According to the passage，which of the following is NOT true?

A. The mice that started dieting in old age．
B. 27 of those 46 0ld genes that continued to behave like young genes．
C. Calorie restriction that works in people．
D. Dieting that makes sure a drug is effective．

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